|About the Book|
Get a comprehensive research-based look at real life hospitality industry issues from leaders in the fieldGlobal Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at theMoreGet a comprehensive research-based look at real life hospitality industry issues from leaders in the fieldGlobal Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching.Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data.Topics in Global Cases on Hospitality Industry include:consumer marketing researchprice promotionsconsumer behaviorsbed and breakfast expectation analysisassessment of service qualitycompany organizational structurelabor productivityhuman resource issuesfranchise restaurants impact around the worldtour operator strategiessimilarity of problems between the hospitality and tourism industriesheritage tourismsocietal effects of tourism developmentethical challengesand much more!Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.